Digital Marketing — Performance + SEO for Global Scale
How to build a growth engine that compounds Why performance marketing still wins Performance channels (search, social, display, affiliates) offer fast feedback loops, controllable spend, and precise audience targeting. When run as experiments—not set‑and‑forget—they provide the quickest path to learn what messages and offers convert. Benefits you can bank on SEO: the compounding flywheel SEO […]
SharePoint Development — Fast to Build, Essential to Govern
From intranet portals to business apps with Microsoft 365 Why SharePoint still matters SharePoint Online powers knowledge, collaboration, and lightweight business apps inside Microsoft 365. Tight integration with Teams, OneDrive, and Microsoft Search makes it the natural home for documents, pages, lists, and governed workflows. When your goal is a single source of truth—policies, SOPs, […]
Remote Resources — Beyond Cost Arbitrage
A practical playbook for building durable, distributed capability Executive summary Remote resources are no longer a stop-gap for cost savings; they are a structural way to unlock global capacity, 24/5 coverage, and access to scarce skills. The best programs treat remote teams as an extension of the core business with shared goals, engineering standards, and […]